Introduction

Consumer GuideYou have navigated to this page because you are considering owning a homecare franchise, possibly an Options franchise, or you are simply curious about the world of franchising. One of the documents you may want to refer to is A Consumer Guide to Buying a Franchise. This 24-page document, which has been published by the Federal Trade Commission (FTC), is an easy read and offers a lot of good information regarding franchising.

Background

The home care market for the elderly continues to grow rapidly with the advent of the baby boomers reaching retirement age. In the United States, there were approximately 41 million individuals in 2010 who are 65 and older, with 6,800 being added to that number each day! By 2030, that number will surpass 70 million at which time one out of five people could be a potential client for a home care franchise. Home care services are offered to an ever-growing market of seniors, making the home care market unaffected by changing economies.

Only a few franchising organizations have capitalized on these rapidly growing opportunities. The franchising opportunity is a very attractive proposition for entrepreneurs who have always wanted to be their own boss. Such opportunities become even more attractive during economic hardships when people start searching for sustainable sources of income. We at Options have recognized the potential in providing home care services for the elderly. We are seeking individuals who share our mission to provide excellent and compassionate care. With an uncompromising sense of dedication and compassion, Options franchises bring added comfort to senior care recipients and provide them with an affordable solution while satisfying their preference to remain at home.

Support from the Franchisor

Options For Senior America Franchising Company offers an extensive training program that spans over a period of 5 business days. The new franchisee will receive this training in the corporate head office in Bethesda, MD from staff members who have been in this industry and with Options for 20 years.

Options trained staff are available everyday to answer your questions. In addition to marketing materials including artwork, print-ready advertisements, marketing tools, and logos, the franchisee takes advantage of an entire and proven system of software that has been customized and developed specifically for Options. This software is comprised of a comprehensive database system that tracks clients, care recipients, care providers, referral sources including social workers, discharge planners, and institutions who are involved in elder home care. Additionally, an Operations Manual comprised of a detailed set of policies and procedures is provided to each Franchisee to make sure that their operation is run and managed in the most efficient way possible.

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