The home services/repair industry is nearly $500 billion annually, and growing. One of the reasons it grows so much is because of our new normal…people spent so much time at home recently, they wanted to expand their space, maximize their space, and beautify it. Additionally, home equity has surged for most home owners in the last 5 to 7 years, making funds available to do projects.

We are in the floor coatings category of the home services industry. We install the best polyaspartic garage floors with the highest trained people using the best equipment on the market. We give homeowners more livable space to love by using the best materials and the best technique to turn the biggest room in someone’s house into the best room. This service instantly transforms a large, plain space into a beautiful, functional space. We also do basements and indoor patios.

It’s a simple model, and it’s all about filling the funnel. Invest marketing dollars to generate leads. Turn those leads into customers using our business development system, tools and support. Rinse and repeat. Technicians do the work. Owners or estimators book the jobs and follow up with customers. The key is generating leads by investing dollars in marketing.

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