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Discover Strength Fitness

Franchise Profile

  • Total Investment: $373,000 - $611,000
  • Cash Investment: $100,000
  • Business Type: Franchise
  • In Business Since : 2006
  • Training & Support: Yes

Discover Strength Fitness

Your work should make an impact, and life is too short not to love your work. At Discover Strength we believe you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, backed by a market-tested model, where efficient, 30-minute workouts are provided to your clients by expert, exercise physiologists. You will be building a thriving business while doing work that you love with people you love.
The Discover Strength experience is distinctive and unique. We draw and retain clients within a loyal target market and our Net Promoter Score (NPS) is extremely high, at 95. (“The International Health, Racquet & Sportsclub Association announced that the benchmark for the North American health club industry is 39.”) We have seen consistent growth year over year, including through challenging economic times, and we are not affected by seasonality. The strategic niche of personal strength training with high revenue potential per unit of time, coupled with low capital requirements relative to the rest of the industry, means that the Discover Strength model offers an incredible value proposition. Our objective is to support franchisees in creating businesses with higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models. The system we have developed allows for consistency both revenue and in training behavior for your clients, which will in turn provide them with better results. It is a win-win-win scenario that benefits the client, trainer and franchise owner.
Our Core Value of Servant Leadership serves as the foundation for our commitment to supporting our franchise owners. Our passion is to develop world-class exercise practitioners as well as leaders and managers. To this end, we’ve developed tools and systems that will contribute to your constant journey toward mastery as a fitness professional and business leader. Your work should make an impact. Join Discover Strength in Leading the Movement in Evidence-Based Exercise by becoming a Discover Strength Owner.

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