Top Selling Points:

• AUVs
• Sustainability: Weight Resistance Training is embedded in our American Culture, has been in existence for decades. It is one of most core and foundational forms of exercise proven to deliver results.
• Semi-Absentee: As an Executive Model, you can effectively hire someone to Manage the Studio
• Proven Business Model: 150 operating studios today & now leveraging the Xpo Sales & Marketing Ops
• Demand: Covid, Growing Obesity, Aging Population; All-age, uni-sex broad market creates High demand for services
• EFT business model: drives consistent predictable reoccurring revenue
• Hundreds of A-quality retail locations: a unique brand/ Xpo backed
• Fast ramp up: Low overhead model creates a fast path to profitability

Recession Resistant
Weight Training has been around for decades in the fitness segment, which is one of the most recession proof segments in franchising today. Weight Training will never go away...and during downturns people focus more on themselves with personal services and fitness to make themselves feel better. BFT is delivering the most experiential community offering in the country, in an unmatched platform, at a reasonable and moderate price point, as close to having your own personal trainer in a small group environment! The Fitness industry grew from an 18B industry to a 21B industry from 2008 – 2011!

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